The Journey From Anonymity To Identity
What are the reasons for people to shed their carefully cultivated anonymity to seek the glare of public exposure and therefore the ‘challenge’ of regulating one’s behaviour?
Social Media Concept #2 : Carpet Socialising
Carpet Socialising is large scale socialising with massive communities by systematically posting random impressions, opinions and links with the objectives of ensuring top of mind awareness and build traffic.
Social Media Concept #1 : Virtual Leverage
Virtual Leverage is the human quality of exaggerating one’s merits on an online profile for social rewards, giving a perceived advantage during relationship initiation.
Why Brands Cannot Ignore Social Media Mavens
What gives mavens their power is that they are socially integrated with target consumers. They are part of the web of trust that consumers weave to help in their decision-making.
Zappos : A Valuation Of Values
At the end of it all, Tony Hsieh weighs his achievements on 2 parameters – values and culture.
Why Content Curation Is Here To Stay
A content curator allows us to stop searching. We are provided a place where we can drive the tent stakes in, rest and find succour – an oasis in a desert of information.