The Genesis Of Inspirational Leadership
Great leaders bring out the best in their followers through inspiration, rather than motivation. Inspiration emanates from love. Inspiration is what we feel when we access the ineffable experience of the spirit inside us.
Visual Culture And The Notion Of Beauty
Myths and beliefs about beauty are deeply embedded in all cultures. When culture is driven by visual images, it has far reaching effects on how we view our bodies.
The Journey From Anonymity To Identity
What are the reasons for people to shed their carefully cultivated anonymity to seek the glare of public exposure and therefore the ‘challenge’ of regulating one’s behaviour?
Social Media Concept #1 : Virtual Leverage
Virtual Leverage is the human quality of exaggerating one’s merits on an online profile for social rewards, giving a perceived advantage during relationship initiation.
Why Brands Cannot Ignore Social Media Mavens
What gives mavens their power is that they are socially integrated with target consumers. They are part of the web of trust that consumers weave to help in their decision-making.
Alter Egos – The Challenge For Meetup
As Henry Winkler said, “He was my perfect alter ego. He was in control, and I never was. He was cool, and I was truly a nerd. I just played him out of affection.”
Individual Brand vs. Company Brand
An individual brand is an entity with a temporal life and a temporary period of giving. A company brand lives forever, it is a kingdom that encapsulates citizenry, culture, purpose and governance.
The Power Of Gustatory Memory
Once in a while somebody like Siggi comes along who packages and markets a gustatory memory. The Siggis of the world are important to our generation. Perhaps they are the only storytellers of our time.
The Science of Giving Names To Brands
In a famous passage, Confucius was asked by a disciple what his action would be if he were to govern a state. He replied, “Make right the names”.
Branding : Can It Really Make A Difference?
The primary task of branding is RECOGNITION. In fact the term ‘branding’ has its roots in marking cattle with a hot iron stamp to tell one person’s herd from the other. The golden arches signify a comforting meal a few metres ahead.The swoosh draws me to try on a pair of sneakers that promise to […]