• Home
  • About
  • Archives
  • Contact
RSS Subscribe RSS | Email

brandpilgrim

Visual Thinking On Culture, Brands & Social Media

  • ALL POSTS
  • ALL VISUAL THINKING
  • BRANDING
  • CONSUMER
  • CULTURE
  • IDENTITY
  • LEXICON
  • SOCIAL MEDIA

Alter Egos – The Challenge For Meetup

on August 25, 2010
Categories: ALL POSTS, CULTURE, IDENTITY

As Henry Winkler said, “He was my perfect alter ego. He was in control, and I never was. He was cool, and I was truly a nerd. I just played him out of affection.”

Read more »

Individual Brand vs. Company Brand

on August 24, 2010
Categories: ALL POSTS, CULTURE, IDENTITY

An individual brand is an entity with a temporal life and a temporary period of giving. A company brand lives forever, it is a kingdom that encapsulates citizenry, culture, purpose and governance.

Read more »

Zappos : A Valuation Of Values

on August 23, 2010
Categories: ALL POSTS, BRANDING, CULTURE, SOCIAL MEDIA

At the end of it all, Tony Hsieh weighs his achievements on 2 parameters – values and culture.

Read more »

Why Content Curation Is Here To Stay

on August 23, 2010
Categories: ALL POSTS, CULTURE, SOCIAL MEDIA

A content curator allows us to stop searching. We are provided a place where we can drive the tent stakes in, rest and find succour – an oasis in a desert of information.

Read more »

The Power Of Gustatory Memory

on August 22, 2010
Categories: ALL POSTS, BRANDING, CONSUMER, CULTURE, IDENTITY

Once in a while somebody like Siggi comes along who packages and markets a gustatory memory. The Siggis of the world are important to our generation. Perhaps they are the only storytellers of our time.

Read more »

The Science of Giving Names To Brands

on August 22, 2010
Categories: ALL POSTS, BRANDING, CONSUMER, CULTURE, IDENTITY

In a famous passage, Confucius was asked by a disciple what his action would be if he were to govern a state. He replied, “Make right the names”.

Read more »

Luxury : Branding The Sublime

on August 21, 2010
Categories: ALL POSTS, BRANDING, CONSUMER, CULTURE

Luxury is described as a product or service that offers consumers quality, performance and emotional connections.  Such a definition would include almost every brand out there.   So what does LUXURY branding entail? Brands today are actively forging EMOTIONAL CONNECTIONS with consumers in a market defined by parity in quality and performance.  Every product category, be […]

Read more »

Attaining Style Leadership

on August 15, 2010
Categories: ALL POSTS, BRANDING, CONSUMER, CULTURE

How important is style leadership to brands?  Style is defined as the popular taste at a given time. With popular tastes changing every day, can brands succeed in becoming style leaders?  What kind of brands can achieve style leadership?  Can a soap brand claim to be a style leader?  What about dish washing detergent?  Sounds […]

Read more »

Brand Strategy : Heritage

on August 13, 2010
Categories: ALL POSTS, BRANDING, CONSUMER, CULTURE

If there is one characteristic that brands cannot replicate with all their resources, it is heritage. Nothings speaks of status and character as much as heritage does. Heritage has the power to intrigue and draw people in – encouraging them to delve deeper into the brand culture.

Read more »

Building Healthy Relationships With The Consumer

on August 12, 2010
Categories: ALL POSTS, CULTURE

The word company comes from two Latin words, cum and panis, which mean “breaking bread together”. There is an element of participation and humility when you break bread with another.  It is a SACRED bond. How do we take this definition and apply it today? The more I think about it, the more I feel […]

Read more »

« Previous Page — Next Page »

Grateful & Humbled

Wikio - Top Blogs - Online marketing

Recent Posts

  • Introduction to Visual Thinking
  • Visual Thinking at Meshed Conference
  • Meshed #3 Conference at Linz, Austria
  • Brands Need To Have A Point Of View
  • Your Resume Is Being Built On Social Media

Follow BrandPilgrim

  • Twitter
  • Facebook
  • RSS
  • Email

Copyright © 2010 brandpilgrim

Powered by frugal