Your Resume Is Being Built On Social Media
Human capital is arguably the most valuable asset held by organisations today. With the explosion of social media, recruiters have multiple methods to evaluate a potential candidate. Resumes are now being dynamically built on social media.
Facebook ‘Like’ – Reasons To Like & Dislike
The Facebook ‘Like’ button has received both praise & criticism. Praised for the sentiment indexing of the web, it has also been criticised for dumbing down responses. A brief glance at the ‘Like’ button.
The Genesis Of Inspirational Leadership
Great leaders bring out the best in their followers through inspiration, rather than motivation. Inspiration emanates from love. Inspiration is what we feel when we access the ineffable experience of the spirit inside us.
A Political Perspective On Social Media
Aristotle said that all of man’s desires, natural and exceptional, including active participation in politics and society, come from the ability to speak. Never is speech being exercised more than today.
The Evolution of Conscious Consumption
Conscious consumers seek brands that help them to be in touch with what’s important. With the power of their economic vote, they are using buying decisions to endorse or boycott brands.
The Case For Enterprise Microblogging
Opening your organisation up to microblogging is a difficult decision. It flies in the face of traditional management control over information. What is the case for enterprise microblogging?
The Influence Of 140 Characters Or Less
Twitter is not merely a pastime to shoot one-liners to friends but a powerful influencing platform for brands and institutions alike.
Visual Culture And The Notion Of Beauty
Myths and beliefs about beauty are deeply embedded in all cultures. When culture is driven by visual images, it has far reaching effects on how we view our bodies.
Why Brands Should Create Rituals
Fortunate is the brand whose mythology has been imbibed by its core consumers. For, there is no greater bond between consumer and brand, than one built on rituals.
Social Media Concept #1 : Virtual Leverage
Virtual Leverage is the human quality of exaggerating one’s merits on an online profile for social rewards, giving a perceived advantage during relationship initiation.