Introducing ColorPilgrim.com
ColorPilgrim.com is a holistic resource for color schemes classified by category, mood & trend. Through ColorPilgrim.com, we are seeking to celebrate color while bringing an organized approach to utilize its vast potential.
Introduction to Visual Thinking
In an age of content explosion, we seek information presented in a format that is easier to absorb than a mass of text. Visual Thinking takes the form of doodles, scribbles and caricatures to illustrate complex concepts in a simple manner.
Brands Need To Have A Point Of View
Brands with a point of view go beyond product benefits and unique selling propositions to engage consumers in a meaningful conversation about life itself.
Why Brands Cannot Ignore Social Media Mavens
Individuals around the world identified by their passions come together to form tribes & congregate at blogs and discussion boards to express, share and reflect. It is over these tribes that mavens lord over.
Profile of the Social Media Manager
How can organisations identify the right person to lead their social media and community building efforts? One of the most crucial hires of the day, what should the profile of the Social Media Manager be?
The Evolution of Conscious Consumption
Conscious consumers seek brands that help them to be in touch with what’s important. With the power of their economic vote, they are using buying decisions to endorse or boycott brands.
The Case For Enterprise Microblogging
Opening your organisation up to microblogging is a difficult decision. It flies in the face of traditional management control over information. What is the case for enterprise microblogging?
Visual Culture And The Notion Of Beauty
Myths and beliefs about beauty are deeply embedded in all cultures. When culture is driven by visual images, it has far reaching effects on how we view our bodies.
How Brands Can Ride the Nostalgia Trend
With a looming recession, consumers are fearful and uncertain about the future. They are looking to the past for answers, certainty, and fulfillment. How can brands ride the nostalgia trend?
Why Brands Should Create Rituals
Fortunate is the brand whose mythology has been imbibed by its core consumers. For, there is no greater bond between consumer and brand, than one built on rituals.