A Political Perspective On Social Media
Aristotle said that all of man’s desires, natural and exceptional, including active participation in politics and society, come from the ability to speak. Never is speech being exercised more than today.
The Evolution of Conscious Consumption
Conscious consumers seek brands that help them to be in touch with what’s important. With the power of their economic vote, they are using buying decisions to endorse or boycott brands.
The Case For Enterprise Microblogging
Opening your organisation up to microblogging is a difficult decision. It flies in the face of traditional management control over information. What is the case for enterprise microblogging?
The Influence Of 140 Characters Or Less
Twitter is not merely a pastime to shoot one-liners to friends but a powerful influencing platform for brands and institutions alike.
Visual Culture And The Notion Of Beauty
Myths and beliefs about beauty are deeply embedded in all cultures. When culture is driven by visual images, it has far reaching effects on how we view our bodies.
How Brands Can Ride the Nostalgia Trend
With a looming recession, consumers are fearful and uncertain about the future. They are looking to the past for answers, certainty, and fulfillment. How can brands ride the nostalgia trend?
Why Brands Should Create Rituals
Fortunate is the brand whose mythology has been imbibed by its core consumers. For, there is no greater bond between consumer and brand, than one built on rituals.
The Journey From Anonymity To Identity
What are the reasons for people to shed their carefully cultivated anonymity to seek the glare of public exposure and therefore the ‘challenge’ of regulating one’s behaviour?
Social Media Concept #2 : Carpet Socialising
Carpet Socialising is large scale socialising with massive communities by systematically posting random impressions, opinions and links with the objectives of ensuring top of mind awareness and build traffic.
Social Media Concept #1 : Virtual Leverage
Virtual Leverage is the human quality of exaggerating one’s merits on an online profile for social rewards, giving a perceived advantage during relationship initiation.