My name is Suma Mandagiri. I live in Mumbai, India and work as a strategic branding consultant.
Brandpilgrim.com is a visual thinking blog that attempts to illustrate complex concepts in a simple manner. As humans, we ideate in pictures, linkages and patterns. It is only later that we weave our seemingly disjointed impressions into a vocal framework that is presented in neat rows as evidence of our organised thinking. In the process, we sacrifice emotive expressions and sensorial engagement.
Brandpilgrim.com is an attempt to return us to the quirky thinking that takes the form of doodles, scribbles and caricatures on our notepads. I believe, what we classify as ‘doodle scrap’ are powerful repositories of knowledge and inspiration. Beneath the quirkiness lies an organic thought process that does not need the crutch of a long-winded explanation. And if you are like me, you respond to colours, forms and shapes with primitive glee.
With this blog, I hope to encourage you to unwrap those balls of paper that you usually reserve for your trash bin and share those precious nuggets of information with the rest of us.