Visual Thinking On Culture, Brands & Social Media
on October 17, 2010
Categories: ALL POSTS, ALL VISUAL THINKING, BRANDING, CONSUMER, SOCIAL MEDIA
Read the text version of this visual thought here.
Nice theory but will be applicable for only those brands where there is a vacuum of consumer awareness or a brand is trying to drive the target audience to wards some new technology which they find it a bit technical and difficult to use… or it will be used as a tool to have a check on brands Performance as??? can any one help on this please….
In fact, it may as well apply to mainstream brands that have been talking down to consumers for decades.
I really enjoy your blog and your posts. Keep it up.
This is a fun overview that highlights the need for both big-box brands and boutique brands to pay attention to social media and the Mavens! As a Business Manager for Samsung three years ago, we saw the advantages of this as a form of guerilla marketing along with viral gaming and YouTube videos to increase brand recognition and to position our product line in a new market segment. It was hell trying to get the Korean “suits” to understand the value. They would rather pay a magazine to print a typical product review than to have continuing meaningful dialog with bloggers and customers. I no longer work there!
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I disagree with Sharjeelmoinuddin. This will be applicable for EVERY brand because they are no longer in control (unless they manage to take control of the Internet with a pay to be seen method such as the one Verizon and Google got caught discussing).
While some bloggers are automatically getting involved with mainstream brands because that is what they know, the truly influential Social Media mavens are already seeking out highly ethical small local and online brands and encouraging them to let us work with them. Most of them aren’t really aware of why they should yet but we will keep explaining it until they realize that blogging communities will be reaching the specific market that most wants to know about their products and services.
As BrandPilgrim points out, mainstream brands and particularly multi-national corporate brands have continually treated consumers badly and they still don’t get it. Watch how they portray consumers in the commercials currently running on free television to see what they think of us.
I encourage bloggers to join blog collaborations like ours where bloggers support the efforts of other bloggers. We are forming niche blogging communities and geo-targeted blogging communities that will allow ethical brands and small local and online businesses to connect with consumers who will be more likely to do business with them because the bloggers in each niche will be sharing what products, services and companies they love.
The masses will still be on auto-pilot, shopping at Wal-Mart and buying from big brands but the minority of thinking people will have an alternative way to find what they want and know whose recommendations they can trust. Our brand of blogging means we only recommend what we believe in and our opinions are NEVER for sale!
[…] October 21, 2010 Carl Leave a comment Go to comments This great graphic from brandpilgram.com makes a compelling argument for brands to rethink their comms strategy and ensure they are building […]
This is the first Blog that had this sort of Design.I like what you have done here.Way different from my Blog.Keep it up.Gary,
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this is the MOAI!. Mother of ALL Infographic!
I nearly got RSI scrolling!
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Hi! Suma, good observations and have really put it very well visually….I do agree with you that Social Networks are making the job of brands harder day by day as Social networks can influence the brand perceptions espcially among the early adopters much much strongly than ever as most of these networks are unbiased and if at all biased it is the bias of the user not created by the brand….However i feel it is very hard for brands to tackle social media as you cannot tackle it the way you tackle traditional media…..Brands have to take a backseat and probably engage as people normally engage themselves on these networks, what it means is brands have to learn to become more giving (give up the greed to shout from rooftop at the first opportunity) but engage at a subconscious level, may be brands can take up ethical issues and matters on social media and actually do something about and thereby somewhere build greater credibility about themselves rather than going behind converting a target consumer to its user as traditionally done….I do not think brands in India or elsewhere have really cracked this code as yet…The code for networking with networkers…..
Well put. The way forward, as you said, is to engage without giving in to the temptation of ‘shouting from the rooftops’.
Hello Suma, I have been keeping your article for over two weeks now, among my favorite tabs… and I keep going over it while drooling. I find this piece absolutely fantastic. It says so many right things in one place that one almost regrets having so much good at once for the fear of not being able to sip it and taste it all. I truly find outstanding.
I don’t know if there is any interest from you in bringing this into a fully written format, maybe over the arch of a few articles, but if you were so inclined, I’d be a very inspired sponsor for them.
Once again, my most sincere compliments.
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