Profile of the Social Media Manager

As usual–so smart it seems obvious in hindsight.

We look for 5 criteria in a SM manager, though I’ll allow that the ultimate test is our gut:
• Subject matter expertise (so they have opinions)
• Subject matter experience (goes to credibility)
• Existing demonstrations of leadership (have helped others take-part somehow)
• Ego–they need to want to famous (open to the rush of interacting)
• Passion– they need to want their platform (sites, accounts, etc) to be a place that others want to be seen

Thanks for the continuing though-provoking work.

B

u sum it up / illustrate it perfectly………..

This is OUTSTANDING! I love this; it totally appeals to my workflow centric mind, but also intrigues my creative side. I would love to repost this with credit….definitely making it to my social networks.

I love this; really insightful (as well as beautiful!). Thanks

While I’ve seen these same ideas shared in many blogs, I haven’t seen them demonstrated in a way that’s so easy to understand and digest. Thanks!

Heather | @heatherjstrout

awesome list. Must share!
Unfortunately I have never met such SM person… have anybody of you?

To what extent does Quora need a full-time (employee) Community Manager? What would the job responsibilities of such a person be?…

I must say that I was surprised to learn that Quora had not yet hired a VP/Director of Community Management. If engineering is still doing the heavy lifting of gathering user patterns/feedback/abuse mitigation, it’s long overdue. [Not that staff engin…

[...] interesting infographic defining the role and requirements for a "Social Media Manager": http://www.brandpilgrim.com/2010…Perhaps scoping back some of the marketing-centric requirements from that list would be great for [...]

Briliant!

Not yet. However, organisations are increasingly considering this job profile as one with great responsibility. Social media gurus and consultants will eventually have to evolve or make place for experienced senior marketers who will consider the social media space as a virtual territory where share of voice & influence will have to be fought for.

well done.

Profile of the Social Media Manager…

This article has been submitted to IntranetLounge, a website with a collection of links to the best articles about intranets…

loved it! can you turn it into a pdf for printing/sharing? thanks.

Very nice summary and illustration. So, I guess that whole ‘get a student or intern to be your social media voice” thing is not such a great original thought?

Nice work. I’ll share it with the high school marketing classes I’m teaching tomorrow – the social media managers of the future!

[...] Brandpilgrim haben in ihrem Blog eine Infografik veröffentlicht, die, wie ich finde, sehr schön das Profil eines Social Media Managers, sowie die notwendigen Qualifikationen und Skills für eine solche Position darstellt. Falls Ihr die Infografik in voller Grösse sehen wollt, einfach auf das Bild klicken! [...]

[...] Profile of the Social Media Manager | brandpilgrim (tags: community communitymanagement diagram infographic jobs management media profile psychology social socialmedia) This entry was posted in Uncategorized. Bookmark the permalink. ← links for 2010-10-26 [...]

[...] ein Social Media Manager denn alles so können sollte, und zwar hier, ein weiteres nettes Bildchen dort, auf dem ich mich fast als „geek“ verorten [...]

[...] her excellent profile of a social media manager, Brand Pilgrim outlines the qualifications she thinks are [...]

[...] Profile of the Social Media Manager | brandpilgrim. [...]

[...] courtesy: brandpilgrim.com [...]

Loved this so easy to follow explanation on Social Media Profile management. It really is that simple and clear.